The Brief
Privacy

We collect almost nothing, and nothing that identifies you.

The Brief is built to hold as little about you as possible. There is no advertising, no cross-site tracking, and no profile of you anywhere in our systems. We keep only anonymous, aggregate counts and the limited technical data any website needs to stay online and safe. This page sets out exactly what that means: what we hold only when you ask us to, what we never do, and what is processed automatically just to run the site.

  1. Principle 01

    We do not track you across the web.

    The Brief runs no advertising, no tracking pixels, no third-party analytics, and no cross-site or social tracking cookies. We do not build a profile of you, and nothing we keep can identify you or follow you from site to site. The only thing The Brief stores in your browser is the record that you accepted the disclaimer — and that record stays on your own device. It is never transmitted to us.

  2. Principle 02

    We hold your email only if you ask us to.

    If you ask to be notified when a Brief you submitted is ready — or you opt in to hear when new Briefs are generated — we keep your email address for that single purpose. We use it to send you those notices and nothing else. We do not use it for marketing. We do not sell, rent, trade, or share it with any third party, in any shape or form. If you ask us to delete it, we will.

  3. Principle 03

    We keep simple, anonymous counts.

    So we can understand whether the site is being read, we keep basic tallies that never identify anyone: how many pages have been viewed in total and per day, which Briefs are read, and the visitor's country as a two-letter code. We do not store the IP address a country was derived from, we do not link these counts to you or to any email, and we do not combine them into a profile of any individual.

  4. Principle 04

    Limited technical data is processed automatically to run the site.

    Like every website, the services that operate The Brief receive standard technical information when you visit — principally your IP address and the type of browser you are using. This is used to keep the site running and to protect it from bots and abuse. It is not used to identify you personally, and it is not sold to anyone. A small number of infrastructure providers process this on our behalf, under their own security and privacy commitments: our hosting provider, our anti-bot and security provider, and the provider that delivers the email notices above. They act as processors; we hand your data to no one for advertising or resale.

  5. Principle 05

    Your choices.

    You can read The Brief without giving us anything: no account, no email, no sign-in. The only personal detail we ever store is an email address you have chosen to leave with us — so the only thing there is to delete is that address. To ask us to remove it, or to tell you what we hold, message us on X at @synthebrief. The Right to Reply page carries the same channel.

This privacy statement is the pre-launch version. The Brief is in review, and the operative legal language will be finalised with counsel before public launch. To make a request about your data in the meantime, message us on X at @synthebrief — the same channel the Right to Reply page uses.